ROCKET SCIENCE INC. ANNOUNCES COMPANY EXPANSION
BOB CATANIA AND JIMMY FAY
TO HELM NEW RADIO PROMOTION DIVISION FOR THE LABEL SERVICES COMPANY
Posted 05/13/08
Los Angeles, CA: Kevin Day, Owner and Principal of Rocket Science Inc., today announced the addition of a new radio promotion team to Rocket Science, the Los Angeles based label services company.
The new Rocket Science Promotion team will consist of veteran promotion executives Bob Catania and New York based Jimmy Fay. Together, they will work with both the sales and marketing staff to maximize radio exposure and lend support to each project's promotion efforts.
In making the announcement, Kevin Day stated: As the depth and breadth of Rocket Science services have expanded, it just seemed natural that radio promotion would provide a large "value added" component for our clients. Operationally speaking, our promotion team will work in conjunction with our sales and marketing staff to provide a comprehensive experience and in some cases Bob and Jimmy will be able to provide day to day quarterback and strategic support to the national radio team who are already in place. Like much of what we do, it is another set of options, allowing for flexibility and rapid execution in delivering artist content to the marketplace.
Added Bob Divney, General Manager, Adrenaline Music Group: "We look forward to having Bob and Jimmy be in a position to develop projects where radio will be critical so that we can better maximize the services and help of the many promotion teams that have been central to our success and the success of the artists we represent. If we have the ability to minimize the cost early on and advanced the profile it only gives us more artist development time and provides greater traction for us to escalate radio promotion activities as the marketplace dictates."
Commented Bob Catania: "I am truly excited to be joining forces with my good friends Kevin Day and Bob Divney. It is rare that a "new picture" organization comes along in our industry but the model they have created with Rocket Science and Adrenaline is clearly the future as evidenced by the tremendous growth of both companies in the past couple of years. It was important for me to be part of a vital, forward thinking company and this fits the bill. I look forward to bringing another dimension to the organization and helping them continue to grow at a fantastic pace.
Rocket Science is a full service sales and field marketing company, offering a direct
pipeline for the artist to the digital and retail marketplace. For an artist or independent label, the company operates as a free standing sales department, providing a major label presence at all strata of retail and with distribution. By using fewer moving parts with the lowest possible overhead, Rocket Science maximizes the brand of the artist in a rapidly evolving marketplace.
Contact: Deborah Radel at DRPR, 310.360.3997 or email deborah@drpr.us